Business Operational Strategy
Marketing Strategy and Implementation Viral Marketing STE ECO will focus on excellent service delivery standards to build a strong wave of viral marketing. This is the best and most price-effective form of marketing. Word of mouth produces immediate trust and doesn’t cost money.
Social Media Marketing Platforms
Google AdWords Platform
Email Marketing Platform
Traditional Marketing Platform
Tenders / Contracts Marketing Strategy Platform
Sales Department Strategy/Sales Strategy
Social Media Marketing Platforms
Strategy:
- Special Offers: On these platforms, promotions, competitions and give away specials will be advertised.
- Client Engagement: STE ECO will actively engage with its client base on Social Media.
- Brand Building: The Business will constantly create brand awareness through Social Media to build the brand in Uganda.
Google AdWords Platform
- Google AdWords
Strategy:
- Website: STE ECO will setup a solid Website with a strong SEO for Google AdWords marketing.
Email Marketing Platform
- Email / Leads List
Strategy:
- Email List: The Business will build an email list over time and send monthly newsletter to promote specials, special offers and competitions to the database.
Traditional Marketing Platform
- Flyers
- Banners
- Brochures
Strategy:
- Brand Awareness: STE ECO will create brand awareness through setting up banners and distributing flyers at local shopping malls, centres, corporate companies, small business parks, private estates and residential areas.
- Networking: The Business owners will join business networking events and distribute business cards for personal marketing.
Tenders / Contracts Marketing Strategy Platform
- Websites
- Newspapers
- Gazettes
- Tender Bulletins
- Tender Portals
- Tender Service Providers
Sales Department Strategy/Sales Strategy
- Strategy 1: Personal Sales Process
The personal sales process is a sales system STE ECO will use to convert the leads generated through the viral and traditional marketing strategies. The process consists of the following steps: Introduction Meeting:
- An introduction meeting is setup with good prospects to discuss their requirements and needs.
Establish Customers Budget:
- The salesman establishes the customers budget after the introduction meeting and draws up a few scenarios to fit the customers’ requirements and needs.
Sales Meeting:
- A second meeting is setup with the customer to provide him with a few options to choose from. During this meeting the ideal outcome will be negotiated.
Finalize Quote:
- A final quote is setup and send to the customer.