SWOT ANALYSIS
Strengths
Service Delivery Standards: The business provides exceptional with a professional attitude.
Low Expenses: Operating expenses are still low due to the fact that business is still relatively new. This results in a low opportunity.
Trained Security Guards: Fully trained guards with moral values.
Key Attributes: The guards in employment possess the 5 key attributes which makes a quality security guard an asset.
- Alertness
- Honesty
- Physical fitness
- Communication skills
- Serving attitude.
Team Work: The employees work together as a team.
Profit: The business is making most of it’s profits through it’s safeguarding services.
Management Experience: Management specializes in different areas of security. This gives the business a broad perspective on a full security service.
SWOT ANALYSIS
Weaknesses
Inexperience. STE ECO is a new business, this could result in the market not providing opportunities or contracts to the business, but rather well known business in the industry.
Business Growth: STE ECO will work hard to improve the current growth. The company is still new in the market with potential to grow in the near future.
Operational Systems: These are not fully set up, systems will improve as the business grows.
Factors the general market sees as a problem.
- The market sees poor service, poor work ethic, poor quality and untidy work as a problem.
- Poor reaction time to emergency situations on the site.
- Miss communication between clients and security officers.
Opportunies
Increasing crime in Africa: In the current economic climate of Africa, many Africans are jobless and need to provide for themselves and their families.
Public Preference: According to the “Victims of Crime’ survey the public’s faith in the Police’s ability to solve crimes has steadily fallen.
Unreliable Security Service Providers: Private Security Companies and Security guards can be unreliable and poor. This creates an opportunity for an ethical service provider in the security industry to fill in the gap.
Applying with the consumer preferences.
- Integrity and honesty.
- Order and control
- Well trained guards
- Proper Communications skills
- Fast reaction times
Market Flooded: Competitor companies can’t keep up with the high demand of work, this results in unhappy clients that want to change service provider.
Threats
Competition. The security industry is an extremely competitive industry across the continent. Corporate companies with large marketing and operational budgets are making it difficult for start up security companies to enter the industry.
Industry Standards: Technology and quality standards in the in the security industry are consistently improving. STE ECO will stay updated and evolve with the market.
Staff Employment: Management should avoid employing unethical guards. The following factors are normal tendencies under security guards in Africa and that could hurt STE ECO reputation across the continent.
- Guards drunk on duty.
- Guards arriving late on site or missing in action.
- Guards leaving site unattended.
- Reaction team not responding on time when needed on site.
- Guards who are unproductive.