{"id":99,"date":"2022-08-27T21:13:13","date_gmt":"2022-08-27T21:13:13","guid":{"rendered":"https:\/\/steecosecurity.co\/?page_id=99"},"modified":"2022-09-08T14:14:13","modified_gmt":"2022-09-08T14:14:13","slug":"business-operational-strategy","status":"publish","type":"page","link":"https:\/\/steecosecurity.co\/index.php\/business-operational-strategy\/","title":{"rendered":"Business operational strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"99\" class=\"elementor elementor-99\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9278d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3b9278d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ab572e\" data-id=\"3ab572e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d65a6 elementor-widget elementor-widget-heading\" data-id=\"c1d65a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Business Operational Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f650f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f650f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-bf1d07c\" data-id=\"bf1d07c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d5ed7fc\" data-id=\"d5ed7fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0640bc5 elementor-widget elementor-widget-text-editor\" data-id=\"0640bc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tMarketing Strategy and Implementation Viral Marketing STE ECO will focus on excellent service delivery standards to build a strong wave of viral marketing. This is the best and most price-effective form of marketing. Word of mouth produces immediate trust and doesn\u2019t cost money.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-0d107b4\" data-id=\"0d107b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf2082a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf2082a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83aace3\" data-id=\"83aace3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d192bb9 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"d192bb9\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-inline-end-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-inline-end-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical 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.elementor-tab-title,.elementor-widget-tabs .elementor-tab-title:after,.elementor-widget-tabs .elementor-tab-title:before,.elementor-widget-tabs .elementor-tabs-content-wrapper{border:1px #d5d8dc}.elementor-widget-tabs .elementor-tabs{text-align:start}.elementor-widget-tabs .elementor-tabs-wrapper{overflow:hidden}.elementor-widget-tabs .elementor-tab-title{cursor:pointer;outline:var(--focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d5d8dc}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs 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.elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2191\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2191\" aria-expanded=\"false\">Social Media Marketing Platforms<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2192\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2192\" aria-expanded=\"false\">Google AdWords Platform<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2193\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2193\" aria-expanded=\"false\">Email Marketing Platform<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2194\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2194\" aria-expanded=\"false\">Traditional Marketing Platform<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2195\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2195\" aria-expanded=\"false\">Tenders \/ Contracts Marketing Strategy Platform<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2196\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2196\" aria-expanded=\"false\">Sales Department Strategy\/Sales Strategy<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2191\" aria-expanded=\"false\">Social Media Marketing Platforms<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2191\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2191\" tabindex=\"0\" hidden=\"false\"><ul><li>Facebook<\/li><li>Twitter<\/li><li>Instagram<\/li><\/ul><p><strong>Strategy:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Special Offers: On these platforms, promotions, competitions and give away specials will be advertised.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Client Engagement: STE ECO will\u00a0 actively\u00a0 engage with its client base on Social Media.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Brand Building: The Business will constantly create brand awareness through Social Media to build the brand in Uganda.<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2192\" aria-expanded=\"false\">Google AdWords Platform<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2192\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2192\" tabindex=\"0\" hidden=\"hidden\"><ul><li><span style=\"font-weight: 400;\">Google AdWords<\/span><\/li><\/ul><p><strong>Strategy:<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">Website: STE ECO will setup a solid Website with a strong SEO for Google AdWords marketing.<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2193\" aria-expanded=\"false\">Email Marketing Platform<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2193\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2193\" tabindex=\"0\" hidden=\"hidden\"><ul><li><span style=\"font-weight: 400;\">Email \/ Leads List<\/span><\/li><\/ul><p><strong>Strategy:<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">Email List: The Business will build an email list over time and send monthly newsletter to promote specials, special offers and competitions to the database.<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2194\" aria-expanded=\"false\">Traditional Marketing Platform<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2194\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2194\" tabindex=\"0\" hidden=\"hidden\"><ul><li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Flyers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Banners<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Brochures<\/span><\/li><\/ul><p><strong>Strategy:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"4\"><span style=\"font-weight: 400;\">Brand<\/span> <span style=\"font-weight: 400;\">Awareness:<\/span> <span style=\"font-weight: 400;\">STE<\/span> <span style=\"font-weight: 400;\">ECO<\/span> <span style=\"font-weight: 400;\">will<\/span> <span style=\"font-weight: 400;\">create<\/span> <span style=\"font-weight: 400;\">brand awareness<\/span> <span style=\"font-weight: 400;\">through<\/span> <span style=\"font-weight: 400;\">setting<\/span> <span style=\"font-weight: 400;\">up<\/span> <span style=\"font-weight: 400;\">banners<\/span> <span style=\"font-weight: 400;\">and <\/span>distributing flyers at local shopping malls, centres, corporate companies, small business parks, private estates and residential areas.<\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Networking: The Business owners will join business networking events and distribute business cards for personal marketing.<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2195\" aria-expanded=\"false\">Tenders \/ Contracts Marketing Strategy Platform<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2195\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2195\" tabindex=\"0\" hidden=\"hidden\"><ul><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Websites<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Newspapers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Gazettes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Tender Bulletins<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Tender Portals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Tender Service Providers<\/span><\/li><\/ul><p>\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2196\" aria-expanded=\"false\">Sales Department Strategy\/Sales Strategy<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2196\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2196\" tabindex=\"0\" hidden=\"hidden\"><ul><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">Strategy 1: Personal Sales Process<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The personal sales process is a sales system\u00a0 <strong>STE ECO<\/strong> will use to convert the leads generated through the viral and traditional marketing strategies. <\/span><span style=\"font-weight: 400;\">The process consists of the following steps: Introduction Meeting:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">An introduction meeting is setup with good prospects to discuss their requirements and needs.<\/span><\/li><\/ul><p><strong>Establish Customers Budget:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">The salesman establishes the customers\u00a0 budget after the introduction meeting and draws up a few scenarios to fit the customers\u2019 requirements and needs.<\/span><\/li><\/ul><p><strong>Sales Meeting:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">A second meeting is setup with the customer to provide him with a few options to choose from. During this meeting the ideal outcome will be negotiated.<\/span><\/li><\/ul><p><b>Finalize<\/b><strong>\u00a0Quote:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"5\"><span style=\"font-weight: 400;\">A final quote is setup and send to the customer.<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business Operational Strategy Marketing Strategy and Implementation Viral Marketing STE ECO will focus on excellent service delivery standards to build a strong wave of viral marketing. This is the best and most price-effective form of marketing. Word of mouth produces immediate trust and doesn\u2019t cost money. 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